Web Merchandiser & Shopify Ecommerce Specialist

We’re looking for a Web Merchandiser & Shopify Ecommerce Specialist to drive conversions and optimize our online store. This role is ideal for someone with a strong background in e-commerce merchandising, UX, and data-driven decision-making. You’ll be responsible for curating product assortments, optimizing product pages, improving site navigation, and implementing strategies to enhance user experience and increase sales.

Key Responsibilities

E-Commerce Merchandising & Site Management

• Manage product listings, descriptions, pricing, and collections on Shopify.
• Optimize site navigation, filters, and product discovery to improve conversion rates.
• Execute product launches, promotions, and seasonal merchandising updates.
• Develop and maintain collection pages, ensuring products are well-organized and visually compelling.
• Work with the marketing team to align merchandising with campaign strategies.
• Work with Dev agency to manage development requests, site health and bug tracking

Conversion Rate Optimization (CRO) & UX

• Analyze customer behavior and site performance to identify areas for improvement.
• Implement A/B tests on product pages, navigation, and merchandising strategies.
• Optimize PDPs (product detail pages) for engagement and conversion.
• Ensure site speed, usability, and mobile-first experience are top-notch.

Shopify & E-Commerce Operations

• Troubleshoot Shopify issues and work with developers to enhance functionality.
• Maintain a seamless checkout experience and reduce friction in the buying process.

Analytics & Performance Tracking

• Monitor key e-commerce metrics (CVR, AOV, bounce rates, etc.) and report insights.
• Use data to adjust merchandising strategies for better performance.
• Support SEO efforts by optimizing product content and site structure.

Who You Are

• Experienced: 2-5 years in e-commerce merchandising, ideally with Shopify.
• Data-Driven: Comfortable analyzing performance metrics and making optimization decisions.
• Detail-Oriented: You have a sharp eye for presentation, UX, and site organization.
• Shopify-Savvy: You understand Shopify’s backend, including product setup, metafields, and theme customization.
• Problem-Solver: You troubleshoot site issues and work cross-functionally to improve the online store experience.
• Customer-Centric: You think like a shopper and know how to improve the buying journey.

Nice-to-Have Skills

• Experience with Klaviyo, Okendo, Google Analytics, and heat mapping tools.
• Understanding of SEO best practices for e-commerce (worked in partnership with an external agency).
• Basic HTML/CSS knowledge.

Want to join Rachel's team? Send your application to malessi@nolk.com